A few months ago at uni we had a session on branding ourselves for our future careers, which involved us deciding on a brand name and look and i have to admit i struggled slightly with this. I personlly have always wanted to work for a design house that was not neccessarily my own, so branding myself as the designer took some time.
However i have decided apon several things: the first being the name of my company/brand which is ChROME (my surname infused wth the first letter of my forename - simple and sutble i felt.) I also decided that my bags/packaging would be white with silver lettering, tied with ribbon of the same palette (still keeping it simple and fitting in with the metal implication from the Chrome name.)
I've already ordered some samples of packaging to see how well this works, but im pretty happy with my branding now. I feel it reflects my design philosphy - the classic(white) mixed with the playful (silver).
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