FAD

"The advancement of education in fashion design and related subjects by creating a culture which promotes the dignity, true worth and beauty of the individual through projects, activities, lectures, publications and events.”

Fashion Awareness Direct, who set the brief for my jacket/group project, is a creative charity who enables young and emmerging design talent with opotunities to show their collections in fashion shows and also to participate in workshops that further their learning and practical skills. They also place a high emphasis on developing confidence and experience which enables young talent to succeed in a difficult industry.

FAD aim to make people central to design, promoting respect for the wearer and as well as promoting art and culture in fashion.

They try to create challenging briefs and competitions to inspire intelligent design and individual expression. After looking at the semi finalists of the Traces project brief i can understand how FAD is such an amazing organisation for young talent as the responses chosen were intelligent, well thought out and truly inspirational.