Fashion Vs Sport Design Project

Okay so after some pretty in depth research and some much needed mental persuasion to over look my doubts on this project, i've finally made soem headway with my sketchbook. As we have to collaborate with an exisiting brand to create our design i have chosen Lacoste, beacuse i love their rand image and adverts and becuase i actually own their bags and perfume so i thought it was best to go with a brand that i had a personal connection to.

After reseacrhing their brand i decided my design should be simply, elegant and neutral coulour wise. It should also have a twist in the design and use one block colour and then lots of white or nude, as refelcted in the Lacoste clothing ranges and adverts.

As i started researching and designing my garments took on a sixties twist, drawig influence from sixties air hostess uniforms, tennis skirts and Pierre cardin's work, of which i am now a devoted fan!

This glance to the past mixs well with the futuristic edge i wanted my designs to have originally and the cuteness of the A line skirt adds a softer touch to the hard colours and sharp edges of my exaggerated shoulders and necklines in my current designs.

Currently i am continuing my designs and research but i am planning to pick a final design soon and to prepare for making my toile - exciting! :)